edjy

Creating a more ergonomic, healthier, sharper take on the nail clipper.

Client: Edjy

Developed: 2023

Launched: July 2024

Role: Industrial Designer

Team: Lizzie Wright, Julianna Miller, Vasily Romanov, Brandon Rodriguez

Smart Design worked with a new market player - edjy, to reinvent the nail clipper. Since it’s invention in 1875, the nail clipper has remained fairly unchanged, pinching and squeezing the nails until they shatter. We worked with the edjy team to define the “nail cutter,” a more ergonomic, sharper cutting tool for better nail health.

  • edjy nail cutter

    Compact design

    This minimal, directional design guides the user on how to interact with the product, as well as keeping a slim profile for easy storage.

  • edjy nail cutter

    Softened touchpoints

    The faded surface indentations guide the user on hand placement, as well as create a simple clean gesture.

  • Edjy nail cutter

    Simplified construction

    Comprised of two glass filled nylon elements, a bent steel blade, and intentionally detailed pins, the simple construction brings about an elegant and functional experience.

Defining the color story to launch a new brand.

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Functional prototyping for user testing, IDI’s with local participants, design detailing and ergonomics.

a vast array of prototypes laid out on a table
A vast array of prototypes laid out on a table
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Edjy launched in July 2024, check out the product on their website at www.edjy.com